Setem Catalonia contracted us to take care of the strategy and design for a campaign promoting free trade coffee in the university cafeterias. With the help of Stelios Kourakis and Roger Pau, we developed an interactive site that explains the social and ecological advantages of the consumption of Fair Trade coffee. The site includes a calculator attached to a form and a counter which shows all the signatures in favour of the action. As a result of its originality and impact, it was considered a great success.

pidecafejusto.org

2009 / Client: Setem Catalonia

Campaign postal